Nancy Ajram in AlUla.. How was her look inspired by the features of Saudi nature?

The Lebanese artist Nancy Ajram performed a concert at the “Thanaya Al Ola” Theater in the Kingdom of Saudi Arabia. For this occasion, she chose a dress from the “Khaled and Marwan” house, which brings together the Jordanian designer Khaled Al-Saifi and the Lebanese designer Marwan Madi. The design came from the “She Is Now” ready-to-wear collection, constituting the first collaboration between the house and the Lebanese star, and carried a clear treatment of architectural details in fashion design, through sculpted shoulders at which the folds of the fabric widen before gradually narrowing towards the embroidered waist.

The design was made of beige crepe plissé fabric, while the skirt was long with successive pleats that flowed with movement. Speaking about this cooperation, designer Khaled Al-Saifi told the Ofoq News website in Arabic: “It is the first cooperation with Nancy Ajram, and we were happy to have its debut on the AlUla stage.

Nancy is an artist with her own presence, and it was nice to see our design take on a different character with her movement and personality on stage.” Regarding the features that distinguish Ajram’s fashion style, Al-Saifi pointed out that it combines femininity, sophistication, and spontaneity, explaining: “Her elegance seems natural and close to her personality, as she is able to give simple details a remarkable presence.

This is what we loved about this look: the sculpted shoulders give it strength, while the folds and flow of the fabric reflect a soft and romantic side.” The choice of design was not separated from the nature of the ceremony location, as Al-Saifi took into account the harmony between the elements of the dress and the natural landscape of AlUla, explaining that the beige color evokes its sandy tones, while the carved lines in the design intersect visually with its rocky formations.

Aesthetically, Lebanese make-up expert Fadi Qataya chose a warm color palette, noting in an interview with the Arabic website Ofoq News that the earthy tones harmonized with the color of the dress. The look focused on the eyes, with earthy shadows enhanced by touches of shiny “glitter” on the eyelids, while the lipstick was a nude shade leaning towards beige. These choices maintained the balance of colors and highlighted Ajram’s features, in line with her usual aesthetic style.